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GBI Global, Cantriex Livestock and TrustBIX Received Positive Feedback from Its Test-Market Exports of Traceable Authentic Angus Beef to Hong Kong

Oct 2021

Edmonton, Alberta--(Newsfile Corp. - October 26, 2021) - TrustBIX Inc. (TSXV: TBIX) (OTCQB: TBIXF) ("TrustBIX" or the "Company") is pleased to announce that the continuous collaboration between GBI Global Inc. ("GBI"), Cantriex Livestock ("Cantriex") and TrustBIX to test-market shipments of high-quality Authentic Angus Canadian beef to Hong Kong, have received positive feedback. These shipments of beef were sourced from animals that feature tracked attributes - Angus, hormone-free, feed details, and Triple A grading or higher, as well as harvest and shipping dates.

 

"In the premium beef market, attributes are everything. TrustBIX allows us to raise our internal standards to the point that we are able to separate ourselves from our competitors and add a level of attribute confidence that many companies simply cannot match," says Dave Saretsky of Cantriex, along with Keith Gregory of Cattleland Feedyards, partners in the Authentic Angus beef brand.

 

To add to the value of the product, the BIX platform was integrated with the Company's trusted blockchain partner, Innoblock. This will enable beef to be sold in Hong Kong with a QR code that features the grade, harvest date, shipping date, arrival date, and other attributes. Test-market feedback from retailers was that the product quality and flavour, as well as the information on the product, were excellent. All the value chain participants have committed to continue to work together and expand the network and volume of Canadian premium beef exported to Asia using the BIX platform as its trusted value-add traceability and aggregated data source.

 

GBI President Jack Szeto said, "We are proud to work with TrustBIX in procuring customers and obtaining a traceable high-quality Canadian beef product to Asian markets, including Hong Kong and Taiwan."

 

About GBI Global Inc.

GBI Global Inc. (GBI) is a Canadian company operating since 2015 and headquartered in Edmonton, Alberta. GBI's interests and experience are varied, laying in real estate development and international trading. With an established network of business partners and customers in Hong Kong, their export business to the Asian marketplace is in a strong growth phase.

 

About Cantriex Livestock and Authentic Angus

Cantriex Livestock (Cantriex) is a family operation with deep roots in the cattle industry in Canada. Along with their partner, Keith Gregory of Cattleland Feedyards (Cattleland), they have developed the brand Authentic Angus. Cantriex has spent over 15 years sourcing and selecting high quality, EU Certified cattle. The cattle are managed at Cattleland north of Strathmore Alberta, one of Canada's leading feedyard facilities. Cattleland is proud to have numerous animal welfare and environmental sustainability certifications. Both operations pride themselves on being forward-thinking industry leaders. www.cantriex.ca   www.cattlelandfeedyards.com

 

About InnoBlock Technology Limited

InnoBlock, a member company of Incu-Tech Programme under Hong Kong Science and Technology Park and I&T supplier of the Smart Government Innovation Lab under Office of the Government Chief Information Officer (OGCIO), is a company with the vision to implement blockchain technology and Artificial Intelligence (AI) to increase efficiency and transparency in various industries. The InnoBlock team has a vast amount of experience working with blockchain technology and AI, making them well-versed with its different applications and optimization methods. The three main domains we tackle are supply chain management, cybersecurity, and asset tokenization. For more information, please visit www.innoblocktech.com and follow us on LinkedIn: https://www.linkedin.com/company/innoblocktech/

 

About TrustBIX (TSXV: TBIX) (OTCQB: TBIXF)

As an innovative leader, TrustBIX provides agri-food traceability and chain of custody value solutions. The Company's goal is to create a world where we trust more, waste less and reward sustainable behaviour by addressing consumer and agri-food business demands. The proprietary platform, BIX (Business InfoXchange system), is designed to create trust without compromising privacy through innovative, blockchain-derived use of technology and data. By leveraging BIX and its unique use of incentive solutions, TrustBIX delivers independent validation of food provenance and sustainable production practices within the supply chain - Gate to Plate®.

ViewTrak Technologies Inc., a wholly owned subsidiary, provides a suite of hardware and software solutions to the livestock industry in Canada, United States, Mexico and China, such as Auction Master Pro, Market Master, Feedlot Solutions and pork grading probes.

For more information, visit www.trustbix.com, or follow TrustBIX on Twitter@BIXSCdn, LinkedIn www.linkedin.com/company/bixsco-inc-/ and Facebook at www.facebook.com/BIXSco.

 

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